Boost Studio: News from the studio

Posted on May 9, 2013 by admin

John Cannon Homes Names Local Boost Studio As New Agency

Sarasota—Luxury custom homebuilder John Cannon Homes, Inc. has recently named local award-winning branding-firm Boost Studio as its new agency of record for branding and strategic communications.

“We needed a partner who believes in the same extraordinary level of quality for their clients as we do for each home we build,” said John Cannon, owner and president of John Cannon Homes. “We also love the fact that Boost Studio is a locally-owned business because we’re committed to investing our resources in the Sarasota – Tampa corridor to make our entire regional community stronger.”

“John Cannon Homes is the top luxury homebuilder in the region,” said Christine Koch, CEO of Boost Studio. “There are so many great opportunities for them, and we’re excited to bring these two high-level companies together.”

John Cannon Homes was recently honored with awards for best curb appeal, best kitchen, best master suite, best floor plan and overall winner in multiple categories in the 2013 Parade of Homes, and Boost Studio was recently awarded the top-level Gold Addy Award and the prestigious AMY Award for sales promotion in the 2013 American Advertising Federation awards.

Lexicon: the words we live by

Posted on April 21, 2013 by admin

single fold

a single fold brochure made by folding the paper in half making four panels

This type of fold is used for brochures, greeting cards, postcards, and business cards. It gives you a front and back with two inside pages.

see also: single fold, tri-fold, gate fold, zig-zag fold, barrel fold, french fold, map fold, accordion fold

Lexicon: the words we live by

Posted on April 15, 2013 by admin

accordion fold

Folding paper by bending each fold in the opposite direction of the previous fold creating a pleated or accordion effect.

This works well for brochures that have a lot of graphics or photos with small blurbs of information that needs to be presented in an easy-access format with a small footprint, like those on a tourist rack or in a mailer.

see also: single fold, tri-fold, gate fold, zig-zag fold, barrel fold, french fold, map fold

Boost Studio: News from the Studio

Posted on April 12, 2013 by admin

Boost Studio Chosen to Ignite Tampa

Sarasota, Fla.—By a majority vote by event organizers, local branding firm Boost Studio was accepted into the exclusive Ignite Tampa event that will take place at the end of the month. Ignite Tampa brings together the region’s most creative individuals to give brief “get to the point” presentations on their insights to success. Fritz Chaleff, Boost Studio’s head of strategic communications, will be presenting on the simplicity of strategic communications in business, not-for-profits, and politics.

“The challenge is how to make sense to others even if you’ve never met them,” said Chaleff. “Whether they’re employees, customers, constituents or donors, we can use the concept of simplicity to better communicate with other people.”

Ignite Tampa will be held on April 25 at the Tampa Theater, 711 N. Franklin Street, in Tampa. Doors open at 5:30 pm and the speakers start at 6:30. Attendance is open to the public and tickets to the event are available at www.ignitetampa.org.

Lexicon: the words we live by

Posted on March 25, 2013 by admin

perfect bind

To bind sheets by trimming at the binding edge and gluing them to a paper cover.

Perfect binding puts all the pages or signatures together, roughens and flattens the edge, then a flexible adhesive attaches the paper cover to the spine. The spine always has a flat edge and paperback novels are an example of perfect binding.

Lexicon: the words we live by

Posted on March 17, 2013 by admin

saddle stitch

To bind by stapling sheets together where they fold at the spine.

Securing loose printed, folded, and nested pages with stitches or staples down the middle of the fold (the spine) is known as saddle-stitched binding. The sheaf of papers or signature may be stitched with thread or staples. The name comes from the device or “saddle” on which the folded signatures is placed for stitching — with the saddle in the fold.

Saddle-stitching or saddle-stapling or “bookletmaking” is common for small booklets, calendars, pocket-size address books, and some magazines. Binding with saddle-stitching creates booklets that can be opened up flat.

Lexicon: the words we live by

Posted on March 11, 2013 by admin

comprehensive, “comp”

a rough draft or preliminary layout of a proposed design initially presented to the client to show the placement of text, images, and other design elements

use it in real life: Designers show comps to clients so they can see various design ideas and a rough estimate of how the layouts will look when finalized. Some comps can be very ” loose” or “rough” or they can be “tight” or “polished” depending on the level of work required to successfully express a visual idea.

see also: layout

Boost Community: The people we know, the places we go

Posted on March 7, 2013 by admin

Couture in the Courtyard

This Monday, South Florida Museum was overflowing with some of the most stylish and fabulous women on the Suncoast for the Museum’s annual premier event, “Couture in the Courtyard“. This is a great fundraising opportunity for the Museum, but “Couture” gives you plenty of reasons to attend besides giving your support to this local gem including: a champagne luncheon prepared by Michaels on East; an exciting couture fashion show by Gold Sponsor Saks Fifth Avenue; and an opportunity to win luxurous raffle prizes, like a week-long stay on Anna Maria Island, a photo shoot, fine dining and a personalized shopping trip.

Our Boost table guests, all superstar women in technology, included Joy Randels, respected, successful multi-entrepreneur and start-up and technology expert, Bobbie Ayers, President and Founder of VisApp, an award-winning online visualizer company, Jennifer Jensen, Business Development Coordinator of the renowned Industrial Design firm, Robrady, and Michelle Mangen, Virtual Assistant and owner of one of the largest Twitter followings – over 50 thousand – in the region. Joining our impressive guests was our awesome Boost crew, Steve Boris, Creative Director, Fritz Chaleff, Strategic Communications, and yours truly, Christine Koch, Design Director.

Boost designed all the print promotion for CIC, including invitations, posters, banners, programs, signage, and advertising. Sally Schule, General Manager of Saks Fifth Avenue, let us know that she has received great feedback about our work for “Couture”, and we are pleased to know our efforts to help SFM be more visible and recognizable to the Sarasota/Bradenton area, as well as to increase visitor traffic and donations are being recognized by the community. Boost thanks all the sponsors and volunteers, especially John Hancock Bank, BMO Harris Bank, Bradenton Herald, Brighthouse Networks, FifthThird Bank, The Eye Depot, Mosaic, Northern Trust, and Webtivity, who work year round to support South Florida Museum and all its amazing events.

Lexicon: The words we live by

Posted on March 3, 2013 by admin

descender

The part of a lowercase letter which extends below the “baseline” or bottom of the letter, as in the letters g, j, q, p, and y.

Boost Studio: News from the studio

Posted on February 28, 2013 by admin

Boost Studio Picks Up New Advertising Awards

Regional branding firm Boost Studio was recently honored by the American Advertising Federation – Suncoast for excellence in advertising design. Boost was awarded the top-level Gold ADDY award and the best-in-category AMY Award for sales promotion during the 2012 calendar year.

“It’s humbling to win Gold every year we’ve entered,” said Christine Koch, CEO of Boost Studio. “Our clients place a lot of trust in us, and these awards reflect the strength of Boost Studio’s creative abilities.”

The company received two other awards for both local and regional integrated campaigns. The local award was given for a Sarasota restaurant advertising campaign and the regional award was given for an advertising campaign for the American Advertising Federation, for both the Suncoast and District Level 2012 ADDY Awards identity, advertising, e-mail campaign, awards collateral and an app-type interface.

American Advertising Federation – Suncoast is a not-for-profit organization dedicated to the advancement of the art and business of advertising through professional education, legislative efforts and community service. It is a local chapter of the American Advertising Federation’s Fourth District, which consists of nearly 1,500 AAF members in 23 local chapters throughout Florida and the Caribbean.