GG's Originals

GG's Original needed to develop a new brand that would grow with them as it expanded from local to east-coast distribution. Multiple line offerings - a total of 25 products - had to be tied together under one brand, in addition to creating packaging and point-of-sale marketing for each product within 60 days.

Boost created an identity for the company, as well as the product line. A flag symbol helped "GG's" stand out from "originals" on the package and stands alone as the company identity. We chose label colors to coordinate with food, and easily identify 3 separate product lines.

As a cost-saving solution, we transformed the look of the packaging by designing a sleeve to slide over the existing vacuum-form tray. The front of the sleeve is a showcase for gg's new brand, new product photos and information. The back holds nutrition information and a small bio about GG.

The new branding, packaging, and marketing brought GGs into over 200 stores, reduced their costs, and gave their visibility a boost.