Coldspring Direct

Coldspring Direct needed branding and packaging for a new toy being introduced into the market that is a new twist of the old button tops. The tricky part was that the actual product mockups didn't exist yet and they needed cards, packaging and a handout for a tradeshow. The product would be ready in time for the show but not for photography on the packaging.

We had to totally create the packaging from a combination of 3D illustrations and live photography and at the same time create something that was hip and exciting.

In the end the combination of 3D and raw photos gave the package a different look and the buyers at the show stated that it had a rough but fresh look to it.

The Zwirler logo was later selected by the LogoLounge to appear in their Master Library Typography & Enclosures book by Rockport Publishers.