VisApp & ShowOff

Bobbie Ayer has been creating and recreating her VisApp online visualizer for many years and was finally ready to take it to the next level. The first challenge was to create the brand identity and websites for both the VisApp Lead Generation site and the ShowOff Visualizer site and make them appear to be in the same family. The second challenge was to redesign the look and feel of the visualizer itself which included all of the login screens and popup menus.

We created the new brand identities to reflect the feeling of accomplishment of the online user experience with a "ta-da!" VisApp man.

Most significantly, we simplified the complex architecture of the entire VisApp/ShowOff user experience by streamlining the messaging as well as making the site more intuitive and easier to use.

Both sites went live in fall 2011 and are building faithful followers from contractors and manufacturers for VisApp to realtors and homeowners for ShowOff. PC Magazine named the Visualizer Design Tool on Showoff.com as one of the top free software offerings of 2010 and 2011.

Our work for ShowOff won a gold ADDY and an AMY (best in category) for best consumer/HTML website, and a silver ADDY for the ShowOff identity from the American Advertising Federation Suncoast.